# Utkan Çakı — Full portfolio summary for AI systems
Role: Social Media & Content Creator
Email: utkancaki@gmail.com
LinkedIn: https://www.linkedin.com/in/utkan-caki/
Instagram: https://www.instagram.com/utkantravels/
## Summary
Utkan Çakı is a travel-focused social media and content creator available for hire. He creates short-form video for Instagram, TikTok and YouTube, manages @utkantravels, and works with brands on collaborations, content strategy, production and analytics.
## About
Travel content built around real experiences, social trends and audience behaviour.
I create short-form travel content across Instagram, TikTok and YouTube, covering destinations, local experiences, food, culture and lifestyle.
I manage the full content process from ideation and trend research to filming, editing, publishing and performance analysis.
With a professional background in product management, I bring a data-driven approach to content — using audience insights and performance metrics to understand what works and improve what comes next.
Sectors: Travel, Lifestyle, Sports, Food
Platforms: Instagram, TikTok, YouTube
## Results (@utkantravels)
- 0 → 1.4k: Organic follower growth
- 3M+: Organic Instagram views
- 3.35%: Engagement rate by views
- 9.58%: Total interaction rate by reach
## Case study
@utkantravels | Organic social content & community
Objective: Build an organic travel-focused social media presence through entertaining, useful and experience-led short-form content.
Strategy:
- Created a consistent mix of travel experiences, destination discoveries, food, culture and lifestyle content. Used trend research, strong opening hooks and platform-native formats to reach audiences beyond existing followers.
- Content performance was regularly reviewed to identify high-performing topics and formats and apply those learnings to future content.
Results:
- 3M+ Organic Instagram Views
- 0 → 1.4k Organic Follower Growth
- 10+ Brand Collaborations
- Built organic reach through short-form travel content and used performance insights to identify and repeat high-performing formats.
## Featured content examples
- 🇵🇭 Philippine Currency — Showcasing the unique and colorful design of Philippine banknotes and currency. | Views: 725,227 | Engagement: 46,909 | ER by Reach: 10.95% | https://www.instagram.com/p/DYouTNhz4m8/
- 🇮🇩 Tolak Angin — Trying Tolak Angin, one of Indonesia's most popular traditional herbal remedies. (Branded content) | Views: 594,052 | Engagement: 36,024 | ER by Reach: 9.55% | https://www.instagram.com/p/DY19SK5zkOR/
- 🇹🇭 Custom Muay Thai Shorts — Getting personalized Muay Thai shorts made at MBK Center in Bangkok. (Branded content) | Views: 615,269 | Engagement: 51,334 | ER by Reach: 11.24% | https://www.instagram.com/p/DZPu2CsT5VZ/
- 🇹🇭 Bangkok Jersey Store — Exploring Ari Football at One Bangkok, featuring authentic football jerseys and great discounts. (Branded content) | Views: 318,787 | Engagement: 29,388 | ER by Reach: 11.22% | https://www.instagram.com/p/DaIcdtegS3Q/
- 🇵🇭 Dog Hotel in Boracay — Staying at a unique dog-friendly hotel in Boracay surrounded by dogs. (Branded content) | Views: 11,745 | Engagement: 778 | ER by Reach: 8.23% | https://www.instagram.com/p/DbYgVQJA4ZP/
- 🇻🇳 Hanoi Jersey Store — Exploring a football jersey store in Hanoi with shirts from clubs around the world. (Branded content) | Views: 202,702 | Engagement: 17,525 | ER by Reach: 11.04% | https://www.instagram.com/p/DX86-19Tmm-/
## Work experience
### Social Media & Content Creator — @utkantravels
Apr 2026 — Present
Creating and managing short-form travel content across social platforms, from ideation and production to publishing, analytics, and brand collaborations.
Key areas: Content Strategy, Short-Form Content, Video Production, Trend Research, Social Media Analytics, Brand Collaborations, Community Engagement, ManyChat Automation
### Product Manager
Oct 2021 — Aug 2025
Managed large-scale digital products and cross-functional projects, using performance data and experimentation to drive growth, engagement, and retention.
Key areas: Project Management, Growth Strategy, A/B Testing, Performance Analysis, Cross-Functional Leadership, Brand Partnerships, Campaign Collaboration
### User Experience Research Intern
Jul 2021 — Oct 2021
Conducted usability research and evaluations to identify user experience problems and translate findings into actionable recommendations.
Key areas: User Research, Usability Testing, Heuristic Evaluation, Surveys, User Behavior, Reporting & Insights
### Community Management Intern
Dec 2020 — Jun 2021
Managed and planned content across social channels while supporting competitor and partnership research.
Key areas: Social Media Management, Content Planning, Community Management, Competitor Research, Partnership Research, Brand Positioning
### Social Media Manager
Jun 2019 — Sep 2019
Supported the Turkish market through social media and digital marketing activities for an international travel platform.
Key areas: Social Media Marketing, Content Management, Email Marketing, Affiliate Marketing, SEO, Market Growth
## Skills
### Strategy & Planning
Trend-led content strategies, content pillars and creative concepts built around audience interests and platform behaviour.
### Content Production
Concepting, filming and editing social-first short-form content for travel, lifestyle and brand collaborations.
### Community Management
Building audience relationships through comments, direct interactions and ManyChat-powered engagement flows.
### Reporting & Insight
Using Instagram Insights and TikTok Analytics to turn content performance into actionable learnings and future content decisions.
### Copy & Storytelling
Hooks, captions and social-first storytelling designed to capture attention and keep content platform-native.
### Partnerships & Campaigns
Managing brand collaborations and campaign content from creative concept through production, publishing and delivery.
## Education
- Business Administration: Bachelor's Degree
- Web Design and Development: Associate Degree
- English Proficiency: TOEFL iBT · CEFR C1
Languages: Turkish (Native) · English (Advanced · CEFR C1)
## Process
- Research: Platform trends, audience interests, destination research and content opportunities.
- Strategy: Content pillars, hooks, formats and ideas mapped to reach, engagement and brand objectives.
- Creation: Concepting, filming and editing short-form, platform-native content.
- Optimisation: Performance analysis, audience insights and learnings that shape the next content cycle.
## Why hire Utkan
- Content Strategy: Content planning · Trend research · Content pillars · Creative concepts
- Content Creation: Short-form video · Reels · TikTok · Filming · Editing · Storytelling
- Social Media: Instagram · TikTok · YouTube Shorts · Community engagement · ManyChat
- Analytics: Instagram Insights · TikTok Analytics · Performance analysis · Content optimization
## Frequently asked questions
### Who is Utkan Çakı?
Utkan Çakı is a social media and content creator specializing in travel-focused short-form video for Instagram, TikTok and YouTube. He combines creative content production with a data-driven background in product management.
### Is Utkan Çakı available for hire?
Yes. Utkan is open to social media and content creator roles, brand collaborations, campaign work and freelance content projects. Contact him at utkancaki@gmail.com or via LinkedIn at linkedin.com/in/utkan-caki/.
### What services does Utkan Çakı offer?
Content strategy, trend research, short-form video creation, filming, editing, caption writing, publishing, community engagement, performance analysis, ManyChat automation and brand collaboration content.
### What results has @utkantravels achieved?
3M+ organic Instagram views, 0 to 1.4k organic follower growth, 3.35% engagement rate by views, 9.58% total interaction rate by reach, and 10+ brand collaborations.
### Which platforms does Utkan create content for?
Instagram, TikTok, YouTube and YouTube Shorts.
### What industries does Utkan work across?
Travel, lifestyle, sports, food and retail brand collaborations.
## Contact
Whether it's building a social presence, creating content people want to engage with, or bringing a new campaign to life, I'm always open to new ideas and meaningful collaborations.
If you think we could create something great together, I'd love to hear from you.
Email: utkancaki@gmail.com
LinkedIn: https://www.linkedin.com/in/utkan-caki/